An anniversary year for Mitsubishi: the company looks back on a 100-year history and a 40-year presence in Germany. As in previous years, the car maker organised its dealer day right at the beginning of 2017 in the Forum at Messe Frankfurt. In addition to the presentation of the special models for the 100th anniversary of the brand, numerous new instruments and programmes were presented to the company's partners during the event, and 30 dealers from the very beginning, who are still active today, were honoured.
The conception and planning of this high-profile event ran smoothly as always between MMD Automobile GmbH, the agency artundwork.kommunikation GmbH and the media-technical specialists of GAHRENS + BATTERMANN's Frankfurt branch.
Impressively staged and presented in the right light by a multitude of spotlights, the main stage was the focus of the dealer day. Here the event professionals installed Absen X5 LED modules over 30 x 6 metres. Brilliantly-coloured and detailed feeds let the guests travel for a moment on a journey through time and enthusiastically follow the 100th anniversary subject matter. The visualisations of the main stage were given a creative framework by the use of ATOMIC Rental Solutions modules.
Our company exclusively offers ATOMIC for lease in Germany. The portfolio comprises over 20 different modules, which can be individually designed as desired. This creates a huge creative scope and infinite possibilities.Thomas KollerKey Account Manager, GAHRENS + BATTERMANN Frankfurt
The modules were illuminated in a highly expressive fashion and left the audience with a lasting wow effect. The media-technical production was rounded off by reliable camera, production control and audio technology from GAHRENS + BATTERMANN - a complete package and full service from a single provider.